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About The Author
Zed Daniels, Author of Auto Repair Marketing Articles

Zed Daniels is President of Motor Service Marketing an auto repair service direct mail marketing company and web site development company for auto repair shops, since 1984. A BBB member with A+ rating. Zed is also president of DMVLists.com selling direct mail marketing DMV mailing lists for independent auto repair service shops who need to find exactly the right make, model and year of vehicles they like to work on.

The Art & Science of Selling Auto Service

Motor Service Marketing

Motor Service Marketing
Auto Repair Service Direct Mail Marketing, Search Engine Optimization & Web Design
Monday - Friday 9:00am-5:00pm
Toll Free: 800-428-0286
Houston: 281-580-1111

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Auto Repair Marketing Articles for
Independent Auto Repair Service Shop Owners

Auto Repair Direct Mail Marketing
Is Exactly Like Fishing

Auto Repair Marketing Articles for Auto Repair and Service

Here It Is Auto Repair Shop Owners
This Is Exactly What The Auto Repair Direct Mail Marketing Battle
Looks Like In Any Average American City

A day at the pier. Each man grabs his rod, reel, line and tackle box. Inside the tackle box he has all his secret weapons for catching fish. He stops at the bait store for his favorite live bait. He brings with him the lures he loves that are tested and proven. He gets there early so he can see which way the wind and surf is going so he can place himself in the most strategic spot on the pier. Then the moment of truth. You all drop your lines and hope your strategy works. Sound familiar? Yes - every time you think about your auto repair marketing and advertising.

Auto repair shop owner, are you one of these guys on a crowded pier throwing out a hook with a worm, on 3 lb. test line hoping to catch a 48 lb. salmon, constantly wondering why the big ones always gets away?

When you start talking about auto service marketing and advertising, that's exactly what most shops do. They use, cheap, generic automotive advertising programs, utilizing flimsy postcards, slathered with coupons, (like everyone else on the pier) expecting to reel in the big ones and wonder why their advertising doesn't work - and - they can't make any money. (Cheap appearance and feel - with wrong content - brings in the Blue Gills and Yellow Tails.)

The big fish are not attracted by the worm on the hook and don't live under the pier where the coupon packet mailers go. They are looking for a chunk of "lobster" on that hook. Something that meets their taste and social standing. They have a fine car and good money and are willing to spend it at your auto repair shop. However, they are not going to take a fine Cadillac, Lexus, BMW, Lincoln, Mercedes or Audi to a cheap auto repair shop.

Why? They don't trust them. They would rather go back to the dealership for auto repair, and pay a little more - because they can scream all the way to the president of GM or Ford if they have to, to get a poor repair problem solved. If they go to an independent and there is a problem, they only have the owner to deal with, without any further recourse.

That chunk of lobster is the image you portray on your automotive direct mail marketing and advertising. The fine car owner is not stupid. They very well know that if you are offering cut-rate prices on your auto service direct mail marketing piece, you probably don't have enough money tied up in the necessary diagnostic equipment, the high-level technicians, and decent customer service to do the auto repair job right. They will go back to the dealership in a second rather than take a chance on turning their fine car over to a cut-rate auto service shop.

AND - how does your web site look. Everybody is running full speed to get great SEO, but when the customer gets to your site, they often find a sloppy auto repair web site design that makes them look like a cut-rate shop. Or, your web site is all copy that no one will ever read. With such a strategy, you get them to your site, but you don't make the sale once they are there.

To catch the big fish you must have the right boat, bait and gear to reel them in. Keep that in mind when you design your auto repair direct mail marketing and your auto service web site!
  1. You must have the right boat to go out and find the big fish. You must have the right auto repair marketing mailing list to locate the right car owner.

    For general auto service marketing use a high income auto service marketing mailing list to reach upscale car owners who have fine cars, no matter what make or model they are.

    Or, if you are seeking a special automotive market segment like SUVs, Chevys and Fords, European cars or Japanese vehicles, use the DMV List, auto repair marketing mailing list. Or again - use the DMV List Make-Model-Year Auto Repair Mailing List if you are a specialty auto service shop doing only European Auto Repair, Japanese Auto Repair or Luxury Car Repair Marketing for example.
  2. You must have the right bait to get them to bite. You must have the right content on your auto repair direct mail marketing, direct mail piece (post card), first to get their attention and second (and most important) to get them to call. Wrong content on your direct mail marketing can get your car repair marketing post card dumped in the trash almost instantly. The right image, the right photos and the right copy can give the potential auto repair customer a comfort zone feeling about you that can get them interested enough to try you.
  3. You must have the right gear to real them in. You normally want to use a special introductory offer to give your potential auto repair customer a little incentive to leave the auto repair shop they are going to now and come give you a try. However, too big an offer, too many offers, and a lousy image can take you out of the running instantly for the customer with money and a fine car.

    Cut-rate auto repair marketing attracts cut-rate customers. Get all the details on this upscale automotive marketing approach at:

    "The Art and Science of Selling Auto Service".

    A free internet book filled with 28 years of upscale auto service marketing experience and success on every page. You can even download it on a PDF file - It's Free - and you don't even have to fill out anything to get it. If you like what you read, you will call us. If you don't, we won't be calling you twice a week because we forced you to give us your personal information to get the book.
Motor Service Marketing has been fishing these waters for our clients for 29 years and know where the big ones are and how to pull them in. And - YOU will be the only one on the boat.  In other words: we offer exclusivity for our Ad-Card direct mail auto repair marketing post card program. If you do your auto repair direct mail marketing with us, using our Ad-Card program, we will not work with any other auto repair shop in your market area, usually determined by zip code or radius. (However, there is no exclusivity on the DMV list.)

If you are an Auto Repair Specialist, we've got the bait you've been dreaming about.
The make, model, year DMV list, car owners list, is available in 22 states.

Click Here To See If You Are In One Of The Lucky DMV List States
http://www.dmvlists.com

Or Call Right Now
Learn How To Fish For New Auto Repair Customers
By Using The Right Auto Service Direct Mail Program
And The Right Auto Repair Marketing Mailing List
At A Pier Near You:
800-428-0286

How can I find out what states the DMV Car Owners List is available in?
The DMV make model year, auto repair direct mail marketing mailing list (car owners list) is available in these states:

  • Arkansas (AR)
  • Colorado (CO)
  • Florida (FL)
  • Idaho (ID)
  • Iowa (IA)
  • Kentucky (KY)
  • Maine (ME)
  • Michigan (MI)
  • Minnesota (MN)
  • Mississippi (MS)
  • North Carolina (NC)
  • North Dakota (ND)
  • Nebraska (NE)
  • Nevada (NV)
  • Ohio (OH)
  • Tennessee (TN)
  • Texas (TX)
  • Virginia (VA)
  • Washington (WA)
  • West Virginia (WV)
  • Wisconsin (WI)
  • Wyoming (WY)
If you have an auto repair service shop in one of these states, you have available to you right now, the absolute best auto repair direct mail marketing list available anywhere for finding exactly the right car, truck, SUV, van or minivan. The vehicles you want to work on.

No more guessing. Send you auto repair direct mail marketing to the right car owners, every time, without a high waste percentage, and hit the target right on the nose!

DMVLists.com

Legal DMV Make-Model-Year

Auto Repair Direct Mail Marketing Mailing Lists

By Make-Model-Year

800-428-0286

www.DMVlists.com

Find out why this list is legal, and is the best available auto service marketing direct mail, mailing list, for specialty auto repair direct mail marketing.